About The bonniemob

ALOHA - SUMMER DESIGNER KIDS AND BABY CLOTHES

Our story began in 2005 with the arrival of a little girl called Alice-Bee, the bonnie first-born of our founder, Tracey Samuel. Although Tracey didn’t know much about parenthood back then, she did have an impressive career in knitwear design and an imagination built for creating new fabrics and textures. Tracey set about designing modern, colourful & distinctive baby-knits with the expectation that you should ‘Buy once, buy well, pass it on’. Bonnie baby was born: Practical, tough-wearing, spirited baby clothes to be loved in, played in and passed around.

Bonnie baby has grown up, introducing The bonnie mob. from The bonnie mob - Bonnie baby on Vimeo.

"Buy once. Buy well. Pass it on."

As Bonnie baby and our range of clothes grew, so did our family. Kids grow up fast, so what would Alice & and all our older ‘Bonnie babies’ wear now?

Enter:

A new name and a new range to celebrate our 10th birthday, giving us all something to grow into. The bonnie mob represents the fearless and the fun-loving. The spirit of freedom and the wildness of childhood. For the den builders, the wildlife hunters, the felt-tip masterpiece makers... Playful clothes from newborn snuggles to seven-year old explorers that spark imagination and go on never-ending adventures - a touch of handmade, a pinch of vintage and a whole heap of durability. Who knows how our tactile universe will grow, or where our next adventure will take us, but our clothes will always be made with understanding, practicality and love.

"We now go up to age 7, and you'll still find amazing babywear!"

DESIGNER BABY CLOTHES FOR SPRING SUMMER 18

THE BONNIE MOB DESIGNER BRITISH KIDS AND BABY CLOTHES

"ALOHA"

SS18
Aloha, My Friend.
A retro collection inspired by the sound of the waves and the colours of Hawaii. Now is the time to rewind and reconnect to those good vibrations, sand through the toes and palms for shade, we are loving the island life. Join the cool kids for a lu’au on the shores and tune in to the beach vibe or follow the rainbows and head to the ocean, we’re heading to Waikiki to catch some surf! Drifting back to a summer of love, as the sun goes down and the tides go out, we remember the fun we shared with our friends.
So chill out, put on your sunnies, we’re living the dream this summer.
Aloha.

BRITISH DESIGNED BABY AND KIDS SUMMER CLOTHES

VIEW THE SS18 LOOKBOOK HERE >